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Jul 21, 2010

Marlboro GOLD – “Same taste, New design”

Marlboro, the world's number one cigarette brand has launched a new pack design for its best selling premium priced Gold range which will start to replace current packs from May across retail outlets and cash and carries in the UK.

"Marlboro brands have always moved with the times and it is time for Marlboro Gold to evolve and become more contemporary. This is the thinking behind the new pack design and name change – the new look Marlboro Gold Original exudes quality and style.

The new style 20s packs will be introduced to retailers in three stages; first with a peel-off cover which looks like the old-style packaging, then a tear tape emblazoned with "same taste, new design", and finally moves to the new look pack.

1 comment:

  1. I do not like the fact that I smoke, but Marlboro Lights or "Gold", as they are now called, are my favorite and basically the only cigarettes I smoke when I have a choice.

    I started smoking at quite an early age on and off, and have always gone back to Marlboro lights. They were the first cigarettes I ever smoked. They just have a very distinguishing flavor- that of Marlboro quality. I have tried changing brands with no luck. I always come back to Marlboro. I'm sure that you non-smokers must think i'm crazy, going on about flavour as some will argue that cigarettes will all "taste" the same. But I have to make my point clear that Marlboro lights have the smoothest taste and the best aftertaste of all the cigarettes that I have tried. Even though I may smoke a stronger cigarette, I do not feel as satisfied as I would if I had just smoked a Marlboro light.
    So, I do appreciate those people who developed this topic.

    ReplyDelete