Virginia Slims is a brand of cigarettes manufactured by Altria Group (formerly Phillip Morris Companies). The brand was introduced in 1968 and marketed to young professional women using the slogan "You've come a long way, baby."
With this slogan Virginia Slims sought to develop a reassuring image of its products and to convey the values of female emancipation and freedom, but also thinness of (slim) and elegance. Some media watch groups considered this campaign to be responsible for a rapid increase in smoking among teenage girls.
True to its marketing strategy and to better reach its target (the 18-35), the mark has funded in September 1970, the first circuit female professional tennis, the WTA Tour, which she then accompanied the rise International for twenty years. Accused by the U.S. government to encourage smoking - if not anorexia - teen, it was shelved in the mid-1990s, the benefit of partners more recommendable.
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Virginia Slims Premium Blue cigarettes is a cigarette brand manufactured by Philip Morris. The cigarette brand was introduced in 1968 and directly marketed to young, professional women, under the famous slogan, "You've come a long way, baby." Some media watch groups considered this Virginia Slims marketing campaign to be responsible for a rapid increase in smoking among teenage girls.
