Virginia Slims is a brand of cigarettes manufactured by Altria Group (formerly Phillip Morris Companies). The brand was introduced in 1968 and marketed to young professional women using the slogan "You've come a long way, baby."
With this slogan Virginia Slims sought to develop a reassuring image of its products and to convey the values of female emancipation and freedom, but also thinness of (slim) and elegance. Some media watch groups considered this campaign to be responsible for a rapid increase in smoking among teenage girls.
True to its marketing strategy and to better reach its target (the 18-35), the mark has funded in September 1970, the first circuit female professional tennis, the WTA Tour, which she then accompanied the rise International for twenty years. Accused by the U.S. government to encourage smoking - if not anorexia - teen, it was shelved in the mid-1990s, the benefit of partners more recommendable.
Virginia Slims Super Slims Premium Blue FOR ONLY USD 28.4/carton
Virginia Slims Premium Blue cigarettes is a cigarette brand manufactured by Philip Morris. The cigarette brand was introduced in 1968 and directly marketed to young, professional women, under the famous slogan, "You've come a long way, baby." Some media watch groups considered this Virginia Slims marketing campaign to be responsible for a rapid increase in smoking among teenage girls. Later promo campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice." A report by the Surgeon General of the United States has interpreted these marketing strategies of Virginia Slims Premium Blue as attempting to link smoking "to women's freedom, emancipation, and empowerment." Virginia Slims Premium Blue are much narrower (23mm circumference) than ordinary Cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the Cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce. They are also sold in "SuperSlims", "Light," "Ultra-Light," and Menthol varieties. The packaging is white with vertical colored stripes running along the left side. Virginia Slims Premium Blue cigarettes was the last cigarette brand to advertise on US television, airing an ad just before midnight on the night of New Year's Day 1971.
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